This Privacy Policy describes how www.calibrateiv.com (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information". See the list below for more information about what Personal Information we collect and why.
Device information
- Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels, including session recording and heat mapping tools.
- Disclosure for a business purpose: shared with our processor Shopify, Google (Google Analytics and Google Ads), Meta Platforms (Meta Pixel), Microsoft (Microsoft Advertising and Microsoft Clarity), and Blockify (fraud prevention).
Order information
- Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, debit card numbers, and payment details processed through Shop Pay, PayPal, and our financing partner), email address, and phone number.
- Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor Shopify, our payment processors Shop Pay and PayPal, our financing partner, our subscription provider Recharge, our order tracking provider Synctrack, and the licensed pharmacies and shipping carriers that fulfill your order.
Customer support information
- Examples of Personal Information collected: name, email address, phone number, order details, and the contents of any messages, chats, or consultation requests you send us
- Purpose of collection: to provide customer support.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with Shopify and our live chat provider Chatra.
Health and consultation information
- Examples of Personal Information collected: date of birth, medical history, current medications, allergies, symptoms, and answers to health questionnaires or product quizzes.
- Purpose of collection: to determine whether a treatment is appropriate for you and to allow our licensed providers to deliver care.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our licensed medical providers, the pharmacies that fill your order, and the service providers that host our consultation forms and product quiz, including Octane AI. We do not use health information for advertising.
Marketing information
- Examples of Personal Information collected: name, email address, and phone number.
- Purpose of collection: to send you offers and updates you sign up for.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with Mailchimp and EcomSend. You can unsubscribe at any time using the link in any email.
Minors
The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
- We also share Personal Information with service providers who help us run our business, including Mailchimp and EcomSend for email marketing and sign up forms, Chatra for live chat, Recharge for subscriptions, Octane AI for our product quiz, Synctrack for order tracking, Blockify for fraud prevention, Google reCAPTCHA for spam protection, and Microsoft Clarity for site usage analytics. These providers may use your information only to provide services to us.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We use Microsoft Clarity to understand how visitors use the Site. You can learn how Microsoft uses this information here: https://privacy.microsoft.com/privacystatement. We use Mailchimp to send marketing emails, and you can unsubscribe at any time using the link at the bottom of any email. We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
- We advertise through Google Ads, Meta (Facebook and Instagram), and Microsoft Advertising.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- Facebook and Instagram: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Microsoft: https://account.microsoft.com/privacy/ad-settings
- Digital Advertising Alliance: https://optout.aboutads.info/
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the 'Your rights' section below.
Automatic decision-making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
- Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.
Selling and Sharing Personal Information
We do not sell your Personal Information for money. We do share limited device and browsing information with our advertising partners (Google, Meta, and Microsoft) so we can show you our ads, which some state privacy laws treat as a "sale" or "sharing." You can opt out by emailing concierge@calibrateiv.com with the subject line "Do Not Sell or Share" or by using the opt out links above. We honor Global Privacy Control signals. We do not knowingly sell or share the Personal Information of anyone under 16.
Your rights
CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the 'Right to Know'), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below, by emailing concierge@calibrateiv.com with the subject line "Privacy Request," or by calling (844) 416-2546. We will confirm your identity before acting on your request and will respond within 45 days.
If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at concierge@calibrateiv.com or by mail using the details provided below:
Calibrate Hydration, 9620 S Las Vegas Blvd, E 4-44, Las Vegas NV 89123, United States
Last updated: November 12, 2026